Britefire’s people have been disrupting in the digital space for decades.
But we’re not geeks, or hipsters, nor are we breathless advocates of the latest cool tech trends. We are strategists, and marketers in the original sense of that term – we seek to discover customer needs and problems, and then craft fitting products or solutions. For us, understanding customers is the starting point. And strategy, not technology, is the driver.
We are firm believers in moving fast, taking risks, and experimenting, and we’re fully aware of the need for rapid continuous prototyping. But we know also that solutions which are hastily conceived and executed with inadequate budgets or unprofessional planning can create more problems for your brand than they solve. So while we help you to think innovatively and urge you to try smart new approaches, we’re also a mature voice of reason which keeps you grounded and focused.
The blend of experience you can draw on in Britefire’s leadership is uniquely suited to the needs of any brand or business embarking on a transformational journey. The range of our experience gives some indication of the business acumen, creative flair, and technological professionalism that we bring to your projects. The people you will work with at Britefire have:
- Led digital innovations at global corporations, such as the world’s largest hotel group and the world’s leading business information company.
- Patented inventions used in avatars, virtual worlds, and 3D animation.
- Founded companies in Cape Town, Zurich, London and Washington, D.C.
- Worked with corporations and entrepreneurs in dozens of countries.
- Pioneered innovative digital businesses in marketing, training, video gaming, CGI, consulting, development, education, and security.
- Published best-selling books and addressed countless conferences.
- Become respected thought leaders in their fields.
We are constantly evaluating scenarios for our changing world, and we elegantly balance proven analytical methodologies and off-the-wall creativity. We are obsessive about learning, about sharing, and about letting go of past best practices when the world moves on.
Like many consultants we bring a lot of experience and ideas to any assignment; but unlike most, it is not our intention to make ourselves indispensable. Our goal is always to get your organisation to the point where your strategies, systems, and in-house expertise can take over and be self-sustaining.
Equally at home in coffee-shop start-up meetings and corporate boardrooms, anywhere on the planet, we are always ready for new strategic challenges.
Godfrey Parkin, CEO
Godfrey Parkin, one of the world’s most respected digital strategists, is a pioneer of the European and US digital sectors. He has unique international credentials as both a leader of corporate change and a start-up entrepreneur.
Godfrey has advised companies on strategy, innovation and digital marketing in more than thirty countries.
He is the author of the best-selling books “Doing Business Digitally” and “Digital Marketing: Strategies for Online Success.”
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Karen Parkin, COO
Karen Parkin is a superb leader of complex, global digital projects. She is a recognized authority in Project Management and user experience (UX) design.
Karen has an international track record in corporate IT, media, advertising, e-commerce, and corporate website and mobile app development.
Karen Parkin’s success in the corporate world is complemented by her entrepreneurial flair. Always thinking ahead of the curve, Karen has co-founded three innovative digital start-up companies: a pioneering real-time 3D games and virtual worlds company; an e-learning venture teaching math and science via smartphones to kids in Asia; and Britefire, the digital innovation and strategy consulting business.
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