The E-Marketing Professional (EMP) Certificate provides a world-class digital strategy qualification that is geared to help you deal with the business challenges of today. The EMP gives you comprehensive digital skills, methodologies, and strategic know-how. And it empowers you with the inspiration – and the ability – to change your world.
Why get the EMP Certificate?
Whether you are a fast-track career executive or an ambitious entrepreneur, you need to know your digital stuff, and have credible qualifications that help you stay ahead of the game. You must have the ability to craft the strategies that will keep your business competitive. You need to understand how your customers use technology to form opinions and make decisions. And you have to be able to architect your business models, your marketing strategies, and your communication tactics so that your brand becomes your customer’s preferred choice.
Other courses or tutorials merely teach the mechanics of various digital tools. The EMP programme goes well beyond this, focusing on big-picture strategic commercial performance as well. As an EMP graduate you’ll have the board-room skills and stature to set direction, lead digital change initiatives, and apply proven methodologies to achieve maximum competitive success.
Trainers with Stature
At Britefire, we don’t leave you in the hands of junior trainers with no actual digital marketing experience. Your dynamic faculty members have succeeded in corporate and entrepreneurial roles, are currently engaged in major digital strategy projects, and are internationally acknowledged thought leaders in their field. Throughout your training, you’ll be exposed to their wisdom, experience, and inspiration.
A Serious Qualification
The EMP programme gives you a respected certificate that puts you on the short list for any promotion or recruitment. And you get a wealth of leading-edge knowledge, methodologies and skills for brilliant online business success.
EMP certification is awarded worldwide. Anyone certified through this programme will be competent to lead digital business and innovative marketing initiatives anywhere in the world.
How to Certify
To become certified you must:
- Participate in at least four of the core EMP workshops
- Pass an online exam
- Gambit: The Digital Business Strategy Workshop (1 day)
- Attraction: The Email Marketing Workshop (1 day)
- ProFound: The Search Engine Marketing Workshop (1 day)
- Balance: The Analytics Workshop for Digital Marketers (1 day)
- HanaHana: The Social Media Marketing Strategy Workshop (1 day)
- Finesse: The Master Class in Usability and UX Design (2 days)
Specialized Workshop: add this to your EMP to earn the EMP Gold Certificate!
- VivaLDI: The Master Class in Project Management for Leading Digital Initiatives (3 days)
Follow the links to find out more about each workshop, read participant comments, download a detailed information sheet, or register to participate.
E-Marketing Professional Certificate:
South Africa: R9,950. The fee includes participation in four core workshops, lunch, course workbook, VAT, online exam, certification, and membership of the E-Marketing Elite social network.
Rest of the world: US$1,796. The fee includes participation in four core workshops, lunch, course workbook, VAT, online exam, certification, and membership of the E-Marketing Elite social network.
Online: US$199. The fee includes all six core workshops via self-paced e-learning, taxes, online exam, certification, and membership of the E-Marketing Elite network.
E-Marketing Professional Gold Certificate:
South Africa: R14,950. The fee includes everything in the EMP plus participation in the 3-day VivaLDI: Project Management Master Class for Leading Digital Initiatives
Rest of the world: US$2,698. The fee includes everything in the EMP plus the 3-day VivaLDI: Project Management Master Class for Leading Digital Initiatives.
Online: Available soon.
The above fees apply only if you register for the relevant EMP certification package in its entirety. Fees are subject to change without notice.
Individual workshops can be taken separately. See each course page in the seminars and workshops section of this website for fee details or download our fee schedule.
What is covered?
The curriculum is designed to get you to a level of digital expertise where you will stand out and excel as an E-Marketing Professional (EMP). Britefire courses are dynamic and interactive. We encourage sharing and lively group discussions. The courses are packed with relevant examples, powerful case studies, proven methodologies and practical exercises which can be tailored to the interests of participants.
E-marketing is a complex emerging field at the intersection of multiple disciplines, knowledge areas, and skills. It evolves rapidly and disruptively, so Britefire’s world-class workshops are continuously updated, practical, and forward-looking.
If you have earned Britefire’s E-Marketing Professional certificate, you know you are ahead of the pack, your employers know it, and so do your clients.
Details, Timing, Locations
You are required to attend all the courses within 10 months of commencement, and to complete your certification within 3 months of attending your last EMP course. It is in your interests to complete the certificate as rapidly as possible. The fee for the exam and practical assessment is packaged into the certification cost. If you do not pass on the first attempt, you may retake the exam or assessment without incurring a second fee.
Each core curriculum course is one day or two days. Specialist courses are three days. Depending on the available schedule and locations, you may be able to take courses back to back in a week, or alternatively spread them over the available period. The exam and practical must be completed within 3 months of participation in the last EMP course.
Cape Town: public workshops take place in Sea Point or the Waterfront
Johannesburg: public workshops take place in Rosebank, Sandton, or Fourways
Worldwide: EMP workshops are available in-house virtually anywhere in the world
Online: The entire EMP core curriculum is available via e-learning
Workshops typically run every quarter in both Johannesburg and Cape Town.
The schedule is kept up to date on our website.