Attraction – The Email Marketing Workshop – helps you to put together email strategies that work, and shows you how to maximize delivery, increase open rates, get better click-throughs, and ramp up conversions. Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But what you send is rarely what arrives – if it arrives at all. Email is fraught with technical, legal and persuasive complications. You’ll learn to master the details.
“Amazing! Dispels myths, explains the essentials of email marketing in plain English.”
Natalie Hood, Marketing Fanatics
Email is the most under-rated channel in digital marketing. Get it right, and the returns are amazing. Get it wrong, and you’re just wasting your time. Because it is old school, or because we all handle email every day, we assume that it is really simple to put together an effective email campaign.
But email is one of the most demanding channels. The technology is old and unreliable, there are no coding standards, the web is clogged with spam filters, and recipients habitually delete emails without even opening them. Once open, though, getting recipients to read and act on your message is fraught with difficulty – particularly in a mobile environment.
This workshop takes you step by step through the email campaign development process. It helps you conceive and execute flawlessly, so you’ll always get great results.
Who Should Attend?
The workshop is designed for marketers and campaign strategists who use email as a channel for marketing communication. Participants who have found this workshop invaluable include:
- email marketers
- marketing managers or brand managers
- campaign strategists
- communications professionals
- advertising agency strategy, creative, and media personnel
- entrepreneurs and small business owners
What You’ll Learn
The workshop covers in detail, with great illustrations and examples, the common errors, best practices and brilliant hacks at every stage of an email campaign.
You’ll also learn how the law deals with spam, and how following best practices in international email marketing can improve your success.
You’ll learn about the tools and techniques that can cost-effectively manage your lists, save you time and improve your results.
- Email strategies that work
- Managing spam and maximising delivery
- Creating compelling subject lines
- Increasing open rates
- Designing emails to improve click-throughs
- Landing pages that increase conversion
- The law and spam
- Using analytics to ramp up ROI
- Best practices in email marketing
- Managing your lists
- Tools and techniques